The Importance of Packaging for your Customers

“It’s what’s on the inside that counts” is a popular saying. And it is true, to an extent. However, it is also true to say that the outside is what helps people to form their first impressions of something or someone, and first impressions are notoriously difficult to change.

And this is why when you are sending out a product it is essential that you get its packaging right. Before they even see your product, they are already making judgments about your business based on its packaging. 

This is your chance to make a great first impression, give them a taste of things to come – the importance that you put on them, the customer and the respect that you have for their overall experience with your company.

Your packaging could be your first interaction with a customer and could play a big part in whether they come back to you again, as well as helping to shape their overall impression of your business.

Here are some tips for getting your packaging right and your customers raving about your business:

Personalisation

We are seeing everything being personalised at the moment, From the adverts that you see online to medicine. People are beginning to expect a more personal approach from businesses, so think about how you could personalise their packaging. It could be by adding something to the box, in the tissue paper or even by using personalised tape.

Recent research which was carried out by Sealed Air shows that “66% of consumers believe that the packaging of their shipment shows them how much the retailer cares about them”.

That’s how important it is!

Even putting your logo on the box adds to brand recognition.

Easy Access

Another important factor to your packaging is the ease of actually getting into it. There’s nothing more frustrating than trying to open a package and being unable to because of annoying packaging.

Self-sealing or tear-strips are a great way to make the opening of packages easier for the customer. It is also worth thinking about making packages easy to re-use or recycle. Think about making them easy to break down, or re-use to send back faulty or damaged goods. This can also be better for the environment – something else that many customers will appreciate.

Reduce Damage

At the end of the day, the reason why we have packaging is to avoid products from getting damaged. So make sure that it does its job. Try to use the right size packaging, with the right amount of inner packaging around it. This will not only ensure that you have protected your product properly but also not been wasteful – something that a lot of customers will like to see – as well as helping you to save on your cost of materials.

Getting your packaging right is an important part of the business if you are sending products out to customers. It is your first opportunity to make a good impression and to build your relationship on with them, so it is something that should be carefully considered.


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